If the values you claim to share are real, not fake, this is a valid and sensibly approach to advertising. The insincerity of free credit report free Honolulu some marketers hurts the credibility of others. In any case, a shared values advertiser is still not quite at the Higher Ground. Advertisings natural inclination is to be a toxic event. This dimension concerns itself with being diligent free credit report free Honolulu and proactive about reducing emissions.
Obviously, free credit report free Honolulu in its role as an agent of rampant consumption and greed. But even worse, in its not-so-obvious role as free credit report free Honolulu the commercial force behind a media environment stuffed with images and messages of violence, gender objectification, perverse body image, irresponsibility and an endless array of other poisons. How can you ensure free credit report free Honolulu that you are not contributing to a toxic media and advertising environment? Communicate why you reject certain media opportunities. Troubleshoot the words and pictures which make up your own advertising to make sure youre not unwittingly sending socially negative messages. Set and communicate a written set of standards to internal and external staff who touch your free credit report free Honolulu advertising. For example: We will not use media or create advertising that contains a preponderance of gratuitous violence, free credit report free Honolulu objectifies or exploits women, portrays unsafe sexual practices without consequences, portrays aggression and disrespect as humorous or attractive, displays irresponsible use of drugs or alcohol, or encourages unhealthy body image. government free credit report We will be particularly careful with regard to advertising and media which are widely accessible to children.
Educate yourself and your staff by providing media literacy free credit report free Honolulu opportunities. Fight the concentration of media ownership by sponsoring or creating alternative media vehicles at every opportunity. This is the new frontier that has barely been explored.
Its the idea that advertising, in and of itself, can be a socially positive event. It starts with the premise that advertising persuades. And, therefore, that it can be used to persuade society and the people therein, to do healthy, peaceful, sustainable, humane and decent things. It believes that advertising which promotes positive attitudes free credit report free Honolulu and behaviors creates a net-positive community free credit report free Honolulu dividend. Just as surely as locating a plant in the inner city, or reducing packaging, or creating a family-friendly free credit report free Honolulu workplace or providing a living wage. free credit report new york It moves advertising from something which can help a common good enterprise achieve free credit report free Honolulu its mission, to something which is part of the mission. The difficult free credit report free Honolulu part is defining and deciding what is really a meaningful message, and by whose standard. And, having done that, connecting that message to the brand, since the advertising must still deliver some sort of return on the advertisers investment. It can be done, and a few enlightened advertisers are already free credit report free Honolulu doing it. For example:
- A progressive long distance company uses its advertising as a bully pulpit for influencing key legislation. A clothing company uses its ads as a forum for disenfranchised youth to tell adults how theyd like to change the world. A healthcare system sponsors radio ads which quietly suggest personal actions we can all take to reduce violence, isolation and anger in our community. A condom company depicts men and women as erotic free credit report free Honolulu partners, going against the macho-male-as-conqueror norm. A state health agency runs ads in inner city media, making heroes of everyday peacemakers. A toy store offers to buy back toy weapons from children.
Niciun comentariu:
Trimiteți un comentariu